Strategy Summit B2B Marketing & E-Commerce

Speakers

Overview

23 Speakers

Stephan Wenger Head of Marketing

Andreas Timm Sales Manager

Andreas Hack Head of Regional Marketing

Christian Berndt Managing Director

Jochen Werne Chief Development & Chief Visionary Officer

Max Schubert Head of B2B Marketing Germany

José Manuel Gavilanes Head of Digital Sales and Experience

Carsten Sichler Head of Marketing & Communications

Christian Jacob Head of Marketing

Rene Becker Leiter e-Sales & e-Services

Sven Bedö Head of Global Marketing

Benjamin Lange Senior Enterprise Account Executive

Florian Schwendner Director Partner Management Central Europe

Martin Gindler Digital Experience Platform

Mischa Wolfframm Director Consulting

Daniela Stehle Presales Commerce

Florian Penninger Presales Commerce

Jakob Braun Presales Marketing

Nicolas Buchalik Marketing Manager

Gisela Mainberger Global Head of Marketing

Silke Lang bvik board member & Head of Marketing Mobile Hydraulics Bosch Rexroth AG

Ann-Katrin Rieser Head of Marketing & Corporate Communications

Pascal Willi Head of Digital

Preface

2020 has brought a huge surge in digitization as a result of the pandemic and has permanently changed the framework conditions for B2B marketing and digital business. This has once again accelerated the strong market dynamics, which are manifested, for example, in changed buyer behavior and in market-dominating platforms and ecosystems. At the same time, many companies in B2B have been able to benefit from strong demand even in times of Corona, eCommerce has brought revenue growth in numerous companies. Well-established processes and efficient digital sales channels are the prerequisites for this success.

What lessons can be learned from this for marketing and digital business in 2021?